Trick or treat? I just love it when children comes to my house on Halloween. Colorful and all dressed up as ghosts, skeletons and witches. And that is the feeling I wish to get from commercials as well. A feeling of uncertain “coziness” that surprises me and makes me want to be apart and share.
But to be honest, I must say that we have seen a lot of improvement overall the last couple of years. It used to be the marketing budget that was the secret to success, and most customers falling for it was being tricked. It was a matter of quantity instead of quality. Then there were a lot of scandals and companies going under. The market suddenly changed more quickly when customers had easier to communicate with each other and also easier to dig for information. New companies with smarter and better solutions became the winners and the old companies had to change. We started to see big companies talking about transparency and loyalty, we started to see more innovation and flexibility.
And now both online and offline we have a much better climate where companies has to care about their reputation and responsibility. This changed the customer behavior even more and today you must have customers trust before you can sell anything. And this is why communication is so important. You must treat everyone with respect, make friends, and realize that everyone has different background and a different view of things.
Are you in for a Trick or treat?
What is your plan? Do you have a short plan and a long plan? Or do you just play along as it goes? My suggestion is both. You need to have some kind of plan or mission with what you do. This is needed for you to keep going even if times get tougher. Then you need something shorter just to get you going and to be able to take action. But it is just as important to play along and see where destiny brings you. My mission is to have fun, love life and to be able to quit my job within 5 years, even though I won´t. And by building up passive income from multiple sources I am not depending on anything i particullar to really work as planned. I play along and focus on the things that work best for me at the moment. The best part is still that I learn and grow everyday, wich makes me smile and feel happy as a child again 
To your success
/Peter
